APO Product Options, Variants

Name: APO Product Options, Variants
Brand: Mageworx
Rating: 4.7 (496 reviews)

Pricing: Free plan available. Free trial available.
Rating: 4.7 (496)
Developer: Mageworx

Install

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Advanced Product Options, Variants - Main banner with screens

Custom product options & variants: product customizer with file upload, price calculator & add-ons

Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup.

Unlimited product options & variant options: option sets + product-level options
31 option types: swatches, dropdown, buttons, text, range slider & file upload
Dimensional price calculator: formula pricing by width / height / length
Add-on products for upsells, bundles and cross-sells
Conditional rules (show/hide) + multi-step flows, bulk add/edit & localization

Popular with stores like yours: Based in United States

Languages

English

Works with

Checkout
Customer accounts
Shopify Admin
PageFly

Pricing

Choose the plan that best fits your business.

Development stores

Free

Features

Free for development stores only

Starter

$14.99 / month

Features

Unlimited Products, Options, Orders
All 31 customizable option types
Swatches (with replace product image)
Upcharge Pricing: + $X, + X%, onetime
Conditional Logic (show/hide and more)
Add-on Products as Options
Multi-currency & translations
Edit options in cart

14-day free trial

Growth

$29.99 / month

Features

All features from Starter plan, plus:
Multi-step display mode
Formula-based options pricing
Bulk edit options
Multiple file uploads (up to 30 files)
Custom product sharing via link
Import / Export and Backups
Visibility by customer tags & markets

14-day free trial

Scale

$59.99 / month

Features

All features from Growth plan, plus:
REST API for options, pricing, rules
MCP server for Claude, ChatGPT and more
Dry-run preview before every change
Build option sets from a chat
Connect several stores at once
Up to 5 API keys with scoped access
Priority support from the team

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (496)

Overall rating

4.7

Counts per rating level

86% of ratings are 5 stars
428
4% of ratings are 4 stars
22
2% of ratings are 3 stars
9
2% of ratings are 2 stars
10
5% of ratings are 1 stars
27

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants recommend this app for managing complex product options, enhancing customer experience, and boosting sales. It's praised for flexibility, advanced customization, and seamless Shopify integration. The app handles complex rules without slowing down stores. Merchants commend the responsive support team for setup and troubleshooting assistance. It's highly recommended for stores needing advanced product customization due to its robust features and positive impact on business operations.

September 11, 2026

I've been using APO for almost four years. At the beginning it didn't have all the functionality I was hoping for but, as they promised, they continued to work on it and make improvements. I'm now able to sync options directly with my inventory levels in Quickbooks. This is a game changer as it makes option management easier and we will have fewer issues with items being accidentally sold that are out of stock. All this functionality is great but what sets this app apart is the level of customer service they have provided. They always respond quickly to my questions and were able to make changes on the back end to suit our business needs. I've seldom experienced support this good. Thank you so much!

modernbathrooms.ca

Canada

Over 3 years using the app

September 3, 2026

Our company came up with an idea for a mix & match item on our website where customers would be able to custom select various treatment vouchers to build their own package. It seemed like a simple concept that I would be able to build natively in Shopify. However, we offer a lot of different services and I discovered that the build out was not possible in Shopify because there were too many variants. Additionally, the way I had to build the pricing in Shopify was very complicated and frustrating.

I looked around at multiple different 3rd party apps and none of them did what I wanted. I was about to completely give up on the idea and then stumbled on APO Product Options. Their app was so easy to use and did precisely what I needed. Within a day I had our new item built out and live on our website. We feature this "Mix & Match" item multiple times a year in our sales and now every time it is the highest earning item on our website.

Additionally, APO Product Options has some of the best customer service I have experienced with 3rd party apps. They helped me to custom design the item on our shop and ensured everything was working perfectly. I have had a couple of small issues while using the app, all of which were user error, and every time I reach out they very quickly get back to me and have fixed the issue.

10/10 would recommend this app to anyone interested!

SpaDerma

United States

10 months using the app

Mageworx replied September 4, 2026

Thank you so much for the kind words! 😊 We’re really happy APO helped bring your Mix & Match idea to life and that it’s been working so well for you. It’s always a pleasure to help - we really appreciate your support!

August 14, 2026

We have been using APO Product Options for years now and whilst it can sometimes be challenging to accomodate specialised options in products but APO is a real game-changer.

For us what sets it apart is the excellent and very rapid support. No issue is too small and they are always happy to help!

We can't recommend them highly enough.

Martin Berrill Sports

United Kingdom

Over 5 years using the app

Mageworx replied August 14, 2026

Thank you so much for the kind words and for being with APO for over 5 years! We really appreciate your continued support and trust in our app. It means a lot to our whole team and we’re always happy to help whenever you need us!