Upstack Data ‑ Tracking Pixel

Upstack Data ‑ Tracking Pixel

Pricing
From $299/month. Free trial available.
Rating
4.5 (35)
Developer
Upstack Data

Server-Side Tracking and Consumer Identity Network for Facebook CAPI pixel and Google Ad pixel.

Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API. With higher EMQ Scores and match rates, Meta and other ad platforms target new customers more efficiently.

Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API. With higher EMQ Scores and match rates, Meta and other ad platforms target new customers more efficiently. more
  • Server side tracking for Facebook Pixel, CAPI, Google Ads, Tiktok, and ad pixels
  • Customer identity network matches your website traffic to valid consumer profile
  • Send more cart abandonment emails through Klaviyo integration.
  • Custom events, Bot filtering, Conversion API, Claude CLI and MCP and more
  • One-click integration with Shopify and Facebook in minutes

Languages

English

Works with

  • CAPI
  • Facebook Ads
  • Facebook Pixel
  • Google Ads
  • Server Side Tracking
  • TikTok Pixel

Pricing

Choose the plan that best fits your business.

Scale Plan

$299 / month

$0.15 per order over 1000 orders

Features

  • Improved Event Match Quality
  • Restores Lost ClickIDs
  • Meta Conversion Tracking Post IOS14
  • up to 1000 orders/mo

21-day free trial

Growth Plus Plan

$599 / month

$0.05 per extra order over 10,000

Features

  • All from Growth Plan
  • up to 10,000 orders/mo

21-day free trial

Premium Plan

$999 / month

.03 per order over 20000. For customers with 20,000+/month order volume, contact michael@upstackdata.com for pricing

Features

  • All from Growth+ Plan
  • up to 20,000 orders/mo

21-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (35)

Overall rating
4.5
Counts per rating level
  • 97% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 3% of ratings are 1 stars
September 30, 2026

Simply the best pixel management, data attribution and tracking solution available on Shopify. Been working with Upstack for 3 years now and never a problem. 5 Stars.

Saint and Sofia
United Kingdom
About 2 years using the app
September 13, 2026

We tried every attribution software out there. Upstack is the only one that can seamlessly tie email, social, and search attribution signals together. For health and wellness companies, it's invaluable. And to boot, their team's service levels are exceptional.

The Wellness Company
United States
About 1 year using the app
August 26, 2026

They're a great CAPI integration on Meta and work extremely well with Klaviyo and Google as well.

Beyond just the tech, they've been a great partner. They get back to me when I'm panicked about ad performance and dig into the pixel setup. They help me diagnose, guide me on future implementations, and are, altogether, a very reliable partner for a service that absolutely cannot slip.

The dashboard is easy to use, but ultimately, the key thing I need is a reliable partner where I know my data is solid and they've been that for me.

Bambu Earth
United States
About 1 year using the app

Support

App support provided by Upstack Data.

Developer

Upstack Data

Lighthouse Point, FL, US

Launched

January 10, 2023

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