Niti: AI Decision Intelligence
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See what your ads really returned, not what the platform claims. Then make the calls that pay.
Niti is decision intelligence for your marketing spend. Niti Lift reconciles what Meta and Google report with the revenue that actually cleared in your store, then ranks which ad sets to scale, reduce or kill. Niti Vantage watches SKU sales, spend and inventory, and when a metric breaks it walks back to the verified cause before you move budget. Every call carries a confidence label and is graded against its estimate after you act, so your team keeps a record of what worked.
- Compare what ad platforms report with the revenue that actually cleared.
- Get a daily ranked list of ad sets to scale, reduce or kill.
- Find the real cause when a SKU or metric drops, including stock-outs.
- See whether each cause is confirmed, high confidence or still a hypothesis.
- Every decision is graded against its estimate and kept in one record.
Languages
English
Categories
Pricing
Choose the plan that best fits your business.
VANTAGE
$299 / month
Features
- Anomaly watch: SKUs, spend, inventory
- Five-whys root cause on every flag
- Confidence label on every diagnosis
- SKU health graded and trended
- Full audit trail of every diagnosis
14-day free trial
LIFT
$449 / month
Features
- Platform ROAS vs revenue that cleared
- Daily ranked scale / reduce / kill calls
- Margin-priced recommendations
- Decision queue with margin & stock gates
- Outcome grading on every decision
14-day free trial
LIFT + VANTAGE
$599 / month
Features
- Everything in Lift and Vantage
- One decision queue and outcome ledger
- Marketplace halo credited to ad spend
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Reviews (1)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
Once you're running multiple channels, things slip through the cracks that you just don't see. The challenge at scale is that individually each channel seems Okay, but your campaigns leak when you are doing it across channels.
Niti AI helped us spot where we were wasting spend across Meta and WhatsApp - we identified serious targeting issues. The deeper data analysis caught problems our team would never have found manually.
Their campaign designs were a good starting point for our creative efforts. It is definitely worth trying when you're spending lakhs every month on marketing.
Support
App support provided by Niti AI.
Resources
Developer
1041 Ellis Avenue San Jose CA 95125, San Jose, CA, 95125, US
Launched
November 26, 2025
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, discounts, gift cards, store credit, marketing, store analytics, Shopify Payments, Shopify Functions, Online Store, custom data, Shopify admin, other services, other data
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Edit customers
Browsing behavior, customer data
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View products
Inventory, product feeds, product listings, products, collections
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View orders
Assigned fulfillment, draft orders, order fulfillments, merchant managed fulfillment, all order history for the last 60 days, packing slip template, returns, shipping information, third-party fulfillment
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Edit discounts
Discount codes and promotions
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View gift cards
Gift card transactions, gift cards
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View store credit
Store credit accounts
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View marketing
Marketing events
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View store analytics
Analytics, custom pixels, reports, web pixels
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View Shopify Payments
Shopify Payments accounts, Shopify Payments disputes
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View Shopify Functions
Cart and checkout validations, delivery customizations, payment customizations
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View Online Store
Online Store page content on a path controlled by the app, Online Store pages, Online Store script tags, theme
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View custom data
Metaobject definitions, metaobjects
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View Shopify admin
Files, legal policies, privacy settings
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View other services
Sales channels
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Edit other data
Checkout branding settings, custom fulfillment services, price rules, discounts allocator functions, fulfillment constraint rules, delivery option generators, locales, locations, Shopify Markets settings, Online Store navigation, payment terms, publications of products on sales channels, purchase options, resource feedbacks, Shopify Payments bank accounts, translations
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