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Model ad spend around net profit. Find your estimated peak and a smaller next step to test.
Parable helps Shopify merchants decide whether to increase, hold or reduce ad spend. Connect your store, Meta or Google Ads, and optionally Google Analytics. See a profit curve built from sales, margins, fixed costs and ad history. Compare spend levels, account for seasonal demand, and use the estimated peak and uncertainty range to choose a smaller next test. Nightly syncs and a weekly report keep you informed. Parable is read-only. You control products, campaigns and budgets.
- Compare profit after product costs, ad spend and fixed costs
- Find an estimated peak and a smaller spend change to test
- Plan around seasonal demand and see the uncertainty in each estimate
- Bring Shopify sales together with Meta, Google Ads and Google Analytics
- Keep up with nightly data syncs and a weekly email report
Languages
English
Works with
- Google Ads
- Google Analytics
- Meta
Pricing
Choose the plan that best fits your business.
Starter
Free
Features
- Up to $250k USD in annual store sales
- Shopify sales and Google Ads spend
- Profit curve, peak and suggested tests
- Nightly sync and weekly email report
Growing
$99 / month
or $990/year and save 17%
Features
- $250k-$1m USD in annual store sales
- Shopify sales and Google Ads spend
- Profit curve, peak and suggested tests
- Nightly sync and weekly email report
14-day free trial
At scale
$199 / month
or $1,990/year and save 17%
Features
- Over $1m USD in annual store sales
- Shopify sales and Google Ads spend
- Profit curve, peak and suggested tests
- Nightly sync and weekly email report
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (1)
- 100% of ratings are 5 stars
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0% of ratings are 1 stars
I've always felt that ad spend is such a needlessly complicated decision. This makes it so simple!
Support
App support provided by ELJEE CO.
Resources
Launched
July 17, 2026
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Device and activity data
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Device and activity data
Geolocation, IP address, browser and operating system
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View store data:
Products, orders
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View products
Inventory, products, collections
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View orders
All order history
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View other data
Locations
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